The Local Nonstop Food & Music Fest, Central India’s Biggest Music & Food Fest is a one-of-a-kind festival happening once a year, with trending artists from all around the country performing and over 100 Food & Activity Brands coming together under one roof (well, actually, sky) and making it an experience worth sharing and experiencing.
The Local Nonstop Food & Music Fest, Central India’s Biggest Music & Food Fest is a one-of-a-kind festival happening once a year, with trending artists from all around the country performing and over 100 Food & Activity Brands coming together under one roof (well, actually, sky) and making it an experience worth sharing and experiencing.
The Local Nonstop Food & Music Fest, Central India’s Biggest Music & Food Fest is a one-of-a-kind festival happening once a year, with trending artists from all around the country performing and over 100 Food & Activity Brands coming together under one roof (well, actually, sky) and making it an experience worth sharing and experiencing.
GRANDEST | CRAZIEST | TASTIEST
The Challenge
The Challenge
The Challenge
For the decade, Food Festival had been the biggest IP in the city of Raipur, but it was going even bigger, with 4 Superstar Desi Hip-Hop Artists adding spices to the event. How do you justify the electric energy with equivalent design ecosystem across all touchpoints?
The facility comes with the best in class turf grounds, and indoor courts for games like, Football, Cricket, Badminton, Table tennis and many more.. The facility comes with the best in class turf grounds.
The Approach
The Approach
Don't break whats not broken, but you can always give it a good upgrade right? That it. That was the approach. Basing the whole event as an integrated ecosystem was the starting point, understanding all the touchpoint, and then ideate a campaign. The idea was to try and make the city itself a part of the whole design language and inspiration.
Don't break whats not broken, but you can always give it a good upgrade right? That it. That was the approach. Basing the whole event as an integrated ecosystem was the starting point, understanding all the touchpoint, and then ideate a campaign. The idea was to try and make the city itself a part of the whole design language and inspiration.
The Outcome
The Outcome
What started as a dream project for me, quickly turned out to be the most fun and experimental projects of all time for me. It turned out to be a benchmark project for the entire city which saw a great festival getting a facelift, and becoming the Grandest, Craziest & Tastiest event of Central India.
What started as a dream project for me, quickly turned out to be the most fun and experimental projects of all time for me. It turned out to be a benchmark project for the entire city which saw a great festival getting a facelift, and becoming the Grandest, Craziest & Tastiest event of Central India.
