QOUI, Inspired Internationally. A brand that came out of love for couture and a taste for fashion that just keeps on moving faster every single day.
QOUI, Inspired Internationally. A brand that came out of love for couture and a taste for fashion that just keeps on moving faster every single day.
QOUI, Inspired Internationally. A brand that came out of love for couture and a taste for fashion that just keeps on moving faster every single day.
Attention to detail, and being unconventional are the two cornerstones for the brand, where the beauty isn't in trying to experiment with the obvious parts but the parts that go unnoticed in any outfit. QOUI embraces it, and brings it to the forefront.
The Challenge
The Challenge
The Challenge
Started as a passion project. The founder had spent years travelling the world, studying fabrics and tailoring, and wanted all of it in one label. They wanted it premium and priced like it, but never loud. My job was to make that quiet feel confident, and the price feel earned.
The facility comes with the best in class turf grounds, and indoor courts for games like, Football, Cricket, Badminton, Table tennis and many more.. The facility comes with the best in class turf grounds.
The Approach
The Approach
QOUI's shirts and coord sets are all about detailing, from sharp cuts and exaggerated collars to buttons where you least expect them. So I kept the identity minimal and let the detailing go maximal. Few words, plenty of space, and a name that borrows from French for fashion.
QOUI's shirts and coord sets are all about detailing, from sharp cuts and exaggerated collars to buttons where you least expect them. So I kept the identity minimal and let the detailing go maximal. Few words, plenty of space, and a name that borrows from French for fashion.
The Outcome
The Outcome
The identity holds its price with confidence, and the detailing, which once needed explaining, is the first thing people notice. The founder's years of travel and taste finally have a home that feels personal and precise. I'm proud of how quietly it speaks.
The identity holds its price with confidence, and the detailing, which once needed explaining, is the first thing people notice. The founder's years of travel and taste finally have a home that feels personal and precise. I'm proud of how quietly it speaks.
